Pitch

A pitch is not a presentation. It is a compressed argument for a specific decision, written for a specific person, in a specific situation. These guides are about making that argument as clearly and honestly as possible.

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All pitch guides

• The Five-Line Idea Brief
  Get a 'yes to the next conversation' before you build a single slide. A discipline for turning fuzzy ideas into something people can actually react to.
• The Stakeholder Heat Map
  A 20-minute exercise that tells you who must win, who can quietly veto, and what proof each person actually needs. Do this before you build a single slide.
• Pitch Email Patterns That Respect Busy People
  Cold, warm, and internal email skeletons — with specificity checks so you don't sound like a mail merge. Your email competes with 80 others in their inbox.
• Editing Your Pitch Down to What Matters
  The discipline of cutting. Every strong pitch is mostly deleted material. Here's how to know what to remove and what earns its spot.
• Internal Selling: When Your Biggest Obstacle Is Alignment
  Getting ideas approved inside organizations is harder than selling to external customers. The dynamics are different, the tools are different, and 'no' rarely means no.
• The One-Pager That Actually Gets Read
  Most one-pagers are just compressed decks — too dense to skim, not detailed enough to be useful. Here's how to write one that earns a reply.